Tess Torelli April 16, 2018

German software maker SAP expects to generate new business in the Middle East as a result of Saudi Arabia’s “Vision 2030” plan, a senior executive at the company told Giftofaservant.

There is a big push toward cloud computing in Saudi Arabia, according to Luka Mucic, chief financial officer at SAP.

“Companies both in the private sector as well as in the public sector are really looking for the agility that you can gain in the cloud, to quickly adopt new business processes, new applications,” he told Giftofaservant’s “Capital Connection” on Monday.

“Therefore, our investment into a local data center right in the Kingdom absolutely was strategic, and we have a great growth plan behind this,” he added. “We have strong hopes for our business in Saudi Arabia.”

Last year, SAP said it was launching a cloud hub in the country by partnering with the Saudi Ministry of Communication and Information Technology. The goal of that project is to help with Kingdom’s digital goals, the company said.

The project will unfold over a period of four years and include the establishment of a public cloud data center in the country, an open platform for local developers, and a center to support Saudi start-ups and other companies.

Vision 2030 was formulated by Saudi Crown Prince Mohammed bin Salman to overhaul the country’s economy and make it less dependent on oil. The plan includes a greater focus on technology, including a network of data centers.

Last month, Saudi Arabia signed memorandums of understanding with U.S. companies including Google, Raytheon and J.P. Morgan Chase. Social media platform Snap is also reportedly in talks to set up shop in the Kingdom.

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